harm причинять вред; наносить ущерб
окружающая обстановка; окружающая среда
воздействовать на членов парламента/конгресса, «обрабатывать» их
претензия; притязание; заявление, утверждение
сделка, соглашение; договор
обманывать ( надежды, ожидания )
ослабевать, постепенно затихать/умирать; замирать
ethical can be a clever marketing strategy. Increasingly consumers are
influenced by “non-commercial” factors, such as whether a product harms the
environment. Firms, such as Ben & Jerry’s, an ice-cream maker, and Body
Shop International, a cosmetic retailer, have strengthened their brands by
publicizing their ethical standards. Cummins Engine, a maker of diesel engines,
made its products greener while lobbing for stricter pollution laws.
ethical self-promotion can be dangerous. Body Shop was publicly force to change
a claim that its products were not tested on animals (some of the ingredients
in its cosmetics had been tested on animals by other firms in the past). The
error led many consumers to question Body Shop’s ethical standards.
think that the best way to persuade manages to think more ethically is to take
more account of stakeholders. Laura Nash of Boston University’s
Institute for the Study of Economic Culture argues that managers should see
their role in terms of “covenants” with employees, customers, suppliers and so
on. Such covenants should have a single goal: to ensure that a business creates
long-term value in a way that is acceptable to all of these “stakeholders”. A
manager would view his business in terms of relationships rather than products;
and see profit as a result of other goals rather than an objective in itself.
But such ideas tend to go against shareholder capitalism.
answers may be simple ones. Ethics rules should be clear (for instance, should
an employee pay bribes where this is accepted business practice?) and they
should be regularly tested. Some companies are turning to “ethical audits”. In
its annual report Ben & Jerry carries a “social
performance report” on the firm’s ethical, environmental and other failings.
Carried out by Paul Hawken, a green entrepreneur, the
audit has sometimes frustrated Ben Cohen and Jerry Greenfield, the company’s
founders. So far, however, they have always published it. That may be why Ben
& Jerry’s reputation remains good where others fade.
important it is from your viewpoint to be ethical in business?
fair is it to test products on animals?
can be done against bribery?
4. Do you
believe that «white lies» are worth using sometimes?
5. Is it
possible to succeed in modern business being absolutely honest?
Sat whether these statements are true or false, according to the article.
the false ones:
1. Being ethical is a safe way in business.
2. Non-commersial factors gain popularity these days.
Ben Cohen and Jerry Greenfield, the company’s founders, were dissatisfied with
the results of ethical audit sthey preferred to keep
is a big danger that the the company reputation may
be damaged by unsatisfactiry ethical audits and Ben
Cohen and Jerry Greenfield’s case proves it right.
are examples when a company strengthened its positions by making its ethical
Explain this in English:
Profit — …
To persuade — …
Standard — …
Consumer — …
Employee — …
antonyms to the following words:
Clever — …
Hard — …
Strict — …
Dangerous — …
To frustrate — …
synonyms to the following words:
To force — …
To change -…
To test — …
Environment — …
Clear — …
a) Jumbled words. Make real words out of them:
Compose a sentence including all the guessed words.
1. long-term a.
2. single b.
3. force c.
4. social performance d.
5. ice-cream e.
6. terms f.
7. to persuade g.
8. marketing h.
9. company i. maker
10. test j.
11. regularly k.
12. diesel l.
13. to harm m.
14. to question n.
15. business o.
Translate these combinations in Russian and make your own sentences using at
least two of the combinations above in each.
10. a) Find all the irregular verbs in the text, including
the modal verbs.
the three forms of them.
Make your own sentences incorporating two or more of the verbs above.
Play a game.
create as many word combinations with these verbs as you can.
1. to harm
2. to answer
3. to lead
in a group start reading them one by one.
person who will run out of combinations is left out.
one who will stay longer is the winner.
5. 1. False; 2.
True; 3. False; 4. False; 5. True
1. regularly; 2. acceptable;
3. entrepreneur; 4. supplier;
1. h; 2. k; 3. a; 4. n; 5. i; 6. c; 7. o; 8. l; 9. b;
10. g; 11. m; 12. f; 13. j; 14. d;
10. to be; to have; to make; can; to
lead; to think; to take; to see; shall; to go; may
Compiled by Alena Pavlova